Blogging tips, information and resources.Social media marketing is a term you hear a lot about nowadays. But what does it really mean? First of all, what exactly is “social media?” The term is broadly defined as websites and services where you can socialize, network and connect with others.
The best known social media sites are:YouTube is sometimes included in this category. Since it is now a social community where you can comment, share and make connections, there’s no reason not to consider it a social networking or social media site. If you want to know how to start affiliate marketing business, this is the place to go. MySpace, contrary to what many people believe, is not dead. It is actually quite active as a social site, especially for musicians. It’s no longer the dominant social site, but it’s still a player. Social bookmarking is another type of social media.
There are also more specialized sites that can be considered in this category. Deviant Art, for example, is a site for artists that is growing in popularity. SoundCloud is another quickly emerging social site. This one is for uploading music or other sound files. Right now it’s debatable whether SoundCloud is itself a social site or merely a convenient way to share your sound files to other social sites. Either way, it’s worth paying attention to if you create any type of recordings.
Social media marketing is using such services to promote your business, product or service. Here are some examples of social media marketing:
- Facebook pages
- Twitter posts (or Tweets)
- Social bookmarking
- Pinterest boards
Networking on LinkedIn Social Media: the New Internet Paradigm?
There is evidence that social media is not so much a separate category on the internet, but a quickly emerging paradigm that will soon encompass almost the whole web.
Think about it -blogging, video sharing, participating in discussion forums, pinning on Pinterest, sharing photos on Instagram and so on -these are all activities that are highly social.
Creating a Social Media Marketing Plan
How does this help you as a marketer…or simply someone trying to promote your own small business, product or service? The challenge is to come up with a social media marketing plan.
You can do this on your own by creating lots of accounts on various sites -or by focusing on a couple of sites that you find most useful or relevant to your niche.
You can also outsource this task by finding a qualified company that specializes in social media marketing. You can spend thousands of dollars per month on this type of service. There are, however, companies that cater to businesses with smaller budgets. One such company is Social Media Solutions.
No matter how you go about it, you must get involved in social media marketing if you want your brand or company to thrive in the coming years!
More info: Check my LinkedIn profile.